Archive for January 29th, 2017

Movie Mayhem – A Dog’s Purpose

With so many distractions vying for a person’s attention, including a bevy of social media platforms, a mess of gaming apps for smart phones, and an overload of binge-worthy television, movie studios have had to alter how they advertise their films. From teaser trailers to teasers for teaser trailers, studios have tried everything this side of making an actual great film to vie for your attention. In so doing, they have opted to throw anything and everything into their trailers regardless of whether it spoils a twist that would have been better had viewers been able to live that moment while watching the actual film. (I mean, how would people have felt had Twentieth Century Fox revealed that Darth Vader was Luke’s father in the trailer for The Empire Strikes Back?) A recent film that did it right was Split — entice, excite and save the big surprise for the actual movie. A Dog’s Purpose, on the other hand, is an example of what not to do, which is reveal every major plot point in the trailer and leave nothing for the audience to discover. Read Full Review

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